Calendar of Events
Mon 07.23.2012
Speed Marketing: Ask the Experts
When: 5:30 PM - 8:00 PM MONDAY, JULY 23
Where: At The Center
The program targets firm principals, studio leaders, and other technical and professional staff to provide answers to questions about how to advance marketing, business development, and communications efforts. Five Topic Leaders will address positioning, branding, and differentiation; business development; proposal and interview processes; public relations and social media; and strategic outreach. Attendees will have the opportunity to ask their questions and participate in discussions for 30 minutes, at which point they can then rotate to another table and topic.
Topic Leaders
Positioning, Branding, and Differentiation:
Debra Pickrel, Principal, Pickrel Communications - www.pickrelcommunications.com
Business Development:
Richard Staub, Principal, Richard Staub Marketing Services - www.staubmarketing.com
Proposal and Interview Processes:
Kirsten Sibilia Assoc. AIA, LEED, Chief Marketing Officer, Dattner Architects - www.dattner.com
Public Relations and Social Media:
Tami Hausman, President, Hausman LLC - www.hausmanllc.com
Strategic Outreach:
Frances Gretes, Director of Business Development, Robert A.M. Stern Architects - www.ramsa.com
At Large:
Ileana LaFontaine, Marketing & Design Consultant
Gretchen Bank, Assoc. AIA, Director of Business Development, Cosentini Associates & co-Chair, Marketing & PR Committee
John Fontillas, AIA, Partner, H3 Hardy Collaboration Architecture & co-Chair, Marketing & PR Committee
Cost:
Free for Members
$10 for Non-Members
Organized by the AIANY Marketing and PR Committee
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