Calendar of Events
Coworking and the Future of Architecture
AIA CES: 1.5 LU
When: 6:00 PM - 8:00 PM WEDNESDAY, ARCHTOBER 7
Where: At The Center
As the landscape of work shifts to accommodate more mobility and flexibility, co-working has become more and more popular. This model, which brings together a variety of individuals and organizations to share a workspace, is intended to encourage knowledge sharing and community-building among professionals who would not otherwise be connected. It is changing the traditional way we look at the relationship between space and professional communities. How can architecture and design accommodate these trends and prepare for a more flexible future? How might architects themselves be using diverse work environments to leverage the benefits for doing their own work? We must be equipped to design for clients who desire facilitation of greater connection, communication and choice, in a variety of environments. This session will explore the evolution of coworking and its impact on both what and how we might be designing in the future.
Rosemarie Ryan, Founder, co:collective
Bill Dowzer, Principle, BVN
Pay Wu, Vice President, Global Business Divison, American Express
Melissa Marsh, Assoc. AIA, Founder and CEO, PLASTARC
Moderator: Greg Lindsay, Fellow, New Cities Foundation
Rosemarie Ryan (@cocollective) is a renowned leader, brand builder and rabble-rouser in the marketing industry. Ryan began her career in account planning and was among the first wave of Brits to import the Account Planning discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person strong award-winning agency. She then took on the mantle of leading the 125 year-old JWT into the 21st century. In her tenure she restructured the workplace, the teams and creative product, and doubled the profits of the agency. Not satisfied with reinventing an agency, she decided it was time to reinvent the industry. In September of 2010, Ryan, along with her creative partner Ty Montague, left JWT and founded co:collective. Co: is a Storydoing collective focused on business and brand transformation and is fortunate enough to be working with likes of YouTube, Infiniti, Google and Timberland. In September 2012, Ryan was named as one of the '100 most influential Women in Advertising’ by Advertising Age.
Bill Dowzer (@DowzerBill) is a strategic leader with specialist expertise in workplace architecture and a Principal of BVN, an award-winning Australian architectural practice. Dowzer is a leader in workplace design and a champion of BVN’s ‘collective creation’ approach, underpinned by a belief that great workplaces are not about the space alone, but the about people and the making of ‘place’. As an agile design studio with a unique ability to apply ‘translational’ thinking across sectors, BVN’s broad portfolio is testament to the practice’s ability to constantly evolve to suit contemporary needs and expectations. Dowzer is currently leading the start-up of BVN’s New York Studio and has a strong interest in the design and impact of co-working and dynamic workplace environments. He is currently working with Liquidspace, Westfield and GPT on environments for new economy businesses. Graduating from The University of Newcastle with the University and RAIA medals Dowzer has lectured and taught at numerous Australian universities. He is the former Studio Director of the BVN Sydney Studio and established and led the BVN Melbourne Studio from 2000-05.
Pay Wu is a Vice President in American Express’ Global Business Services division, focused on Global Real Estate and Workplace Enablement. Wu leads American Express’ innovative workplace strategy, BlueWork, a leading flexible workplace program offering many of the same features as coworking in a corporate setting. Wu and her team are also responsible for end-to-end real estate delivery and customer relationship management for the Americas Portfolio. Wu spent her formative years in professional services at Deloitte and holds a BS in Design, Environmental Analysis, and Facilities Planning from Cornell University.
Melissa Marsh, Assoc. AIA, (@PLASTARC) is part researcher and part innovator. Leveraging a background in the social sciences with a Master of Architecture at MIT, Marsh defined an early career building cross-disciplinary consulting practices within a number of leading architectural firms. Interested in further exploring the intersection of design and human factors research, Marsh started her own interdisciplinary consultancy firm. PLASTARC, a portmanteau of plastic and architecture, employs social research, design metrics and real estate strategy to create a more flexible and engaging built world. Marsh leads a diverse team - from sociologists to data visualizers - dedicated to shifting the metrics associated with space from square feet and inches to occupant satisfaction and performance. An active contributor to many professional communities, Marsh curates the AIANY Transforming Architectural Practice series which promotes the advancement of the business of architecture through greater dialogue with other disciplines, including technology, real estate, business strategy, marketing, and law.
Greg Lindsay (@Greg_Lindsay) is a senior fellow of the New Cities Foundation, where he leads the Connected Mobility Initiative, a non-resident senior fellow of The Atlantic Council’s Strategic Foresight Initiative, and a visiting scholar at New York University’s Rudin Center for Transportation Policy & Management. Lindsay is also a contributing writer for Fast Company, and co-author of Aerotropolis: The Way We’ll Live Next. Lindsay speaks frequently about globalization, innovation, and the future of cities, most recently at Microsoft Research, McKinsey, the U.S. State Department, the Canada Council for the Arts, and the Venice Architecture Biennale. He has advised Intel, Audi, Ericsson, Samsung, André Balazs Properties, and Toyota, among other organizations. His work with Studio Gang Architects on the future of suburbia was displayed at MoMA in 2012. Lindsay is a two-time Jeopardy! champion (and the only human to go undefeated against IBM’s Watson).
Organized by: AIANY Professional Practice Committee
Price: Free for AIA members; $10 for non-members