Calendar of Events

Mon 06.15.2015

Transforming Arch Practice 2015 #5: Data-Driven Design


When: 6:00 PM - 8:00 PM MONDAY, JUNE 15

Where: At The Center   

At a moment of more availability, transparency, and optimization in other fields, architects are increasingly being asked to bring evidence that our solutions can and will perform in a variety of arenas. These measures have ranged from financial to ecological. Now, social and human environmental factors are of growing concern in the built environment. This trend will develop quickly and be led by data. 

But where is the data? Where do new data sets come from? Who owns them? Who operates them? How can they be used to design and measure buildings differently? Once new data sets are identified, who is in charge of cleaning information? Finally, what are the tools we can use to manipulate these data sets for design optimization purposes? What are the benefits and risks of using this data from a legal or ethical perspective?

This session will explore these questions and more, drawing on case studies highlighting the use of data in other industries and encouraging architects to embrace the analysis and integration of data in the design process. Data-Driven Design represents the “People’s Choice” session to close the 2015 Transforming Architectural Practice Series.

Sarah Williams, Assistant Professor of Urban Planning, and Director, Civic Data Design Lab, MIT
Jeff Ferzoco, Founder, linepointpath
Darrick Borowski, Principal and Design Director, ARExA
Phil Kirschner, Director, Workplace Strategy, JLL

Moderator: Melissa Marsh, Founder and CEO, PLASTARC

Sarah Williams is currently Assistant Professor of Urban Planning and the Director of the Civic Data Design Lab at the Massachusetts Institute of Technology’s School of Architecture and Planning. The Civic Data Design Lab employs data visualization and mapping techniques to expose and communicate urban patterns and policy issues to broader audiences. Before coming to MIT, Sarah was Co-Director of the Spatial Information Design Lab at Columbia University. She has won numerous awards, including being named top 25 planners in technology and 2012 Game Changer by Metropolis Magazine.

Jeff Ferzoco has more than a decade in information design, and specializes in new ways to visually explore the data in urban spaces. His practice meets at the crossroads of information, interactivity and urban planning — resulting in new ways to collect, display and use place-oriented data, or just have fun with it. His mapping projects have been featured in Fast Company, the New York Times, Atlantic Cities, and used in cities across the world.

Darrick Borowski is a designer, futurist and expat of the Midwest, with over 17 years’ experience working on architecture, design and branding projects worldwide from offices in New York, London, Seattle and Chicago. He is Principal and Design Director at AREA, an architectural practice advancing new modes of living, working and growing in an increasingly urbanizing world. Each project is seen as an opportunity for research through design and visa-versa, with an interest in our relationship with design and its effects on us and our behavior. Previously, as Creative Director at JPDA, he led teams in retail, entertainment and interactive experience design for top tier clients including Apple, American Apparel, Harley Davidson and O2. As co-founder of the research collaborative Edible Infrastructures, Borowski lectures and publishes about his research employing algorithmic design tools to speculate on new generative mechanisms for the design of future cities. Borowski also teaches 2nd year design studio at the School of Visual Arts Interior Design program. The studio's focus is on research methodologies in design practice.

Phil Kirschner is a computer science major hiding in a field dominated by architects and facilities managers. He worked at Credit Suisse for 13 years in a variety of change management and internal consulting roles, from information security to expense analysis and, most recently, workplace strategy. His team created the “Smart Working” program to address changing workplace preferences and reduce occupancy expenses, with environments that allow employees to transition seamlessly between shared, flexible working zones to meet their needs. To measure performance in their fully free-address environments, Kirschner collaborated with internal IT architects and data scientists to create a framework for capturing location-sensitive occupancy information.

Melissa Marsh is founder and CEO of PLASTARC, a social research, workplace innovation and real estate strategy firm serving tenants and owner-occupiers, and collaborating with architecture and design firms. PLASTARC is a portmanteau of Plastic and Architecture, representing a focus on engaging architecture to be more flexible, dynamic, and fun through social research and analytics.

The Transforming Architectural Practice Series explores emerging topics in the management of business in the AEC and design industry including new media, an expanded and diverse number of service offerings, fiscal opportunities and talent management. The series draws on the experiences and successes of individuals in related design and creative professions to meet the needs of mid-career and entrepreneurial professionals who are looking for ideas to grow both established practices and new ventures.

Organized by: AIANY Professional Practice Committee

Price: Free for AIA members; $10 for non-members


Related Programing
Transforming Arch Practice 2015 #1 Building on Digital Infrastructure: Innovation, not Invention
February 9th, 2015 6:00-8:00pm

Transforming Arch Practice 2015 #2 Tracing a Sustainable Path: Learning Transparency
March 16th, 2015 6:00-8:00pm

Transforming Arch Practice 2015 #3 Business Strategy
April 13th, 2015 6:00-8:00pm

Transforming Arch Practice 2015 #4 Intellectual Property
May 18th, 2015 6:00-8:00pm


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